Developed AXN SYNC, a second-screen app designed to boost viewer engagement by offering synchronized content, interactive experiences, and enhanced ad opportunities, all while seamlessly aligning with viewers' habits.

Role:

Strategic Product Manager

Tools: Figma | Excel | Illustrator | Fluzo

APP Approach & Value Proposition:

AXN SYNC is a second-screen app powered by Fluzo technology, designed to enrich the viewing experience with exclusive content, contests, and personalized information about AXN series. Developed from the ground up and continuously refined based on user metrics, AXN SYNC seamlessly connects TV content with the app, enhancing engagement during ad breaks and unlocking innovative advertising opportunities.

Key benefits include:

• Audience Engagement During Ad Breaks: Keeps viewers engaged with relevant content, even during commercials, transforming passive viewing into an interactive experience.
• Enhanced Viewing Experience: Offers deeper engagement with users’ favorite shows through synchronized, episode-specific content that can be shared directly on social media.
• Innovative Advertising Opportunities: Provides advertisers with a platform for delivering personalized, immersive ads, driving both user satisfaction and revenue growth.

End to End Process

Our objective was not just to create a product, but to design an experience that truly resonates with AXN viewers. Our Product Discovery approach enabled us to uncover critical insights into user behavior and preferences, ensuring that AXN SYNC was user-friendly, engaging, and closely aligned with viewing habits. This foundation allowed us to build a meaningful connection between users and AXN's content.

This iterative approach ensured continuous improvement post-launch. We incorporated insights from user testing, feedback analysis, and behavior tracking, identifying specific areas for enhancement. Through collaborative sessions with real users, we observed how AXN SYNC complemented their viewing experience, leading to valuable adjustments and refinements.

By partnering with Fluzo technology, we seamlessly implemented a synchronization feature, embedding the app deeply into the user experience. This integration has resulted in lasting engagement, offering intuitive, personalized interactions that keep viewers connected to their favorite shows.