Development and launch of IFEMA LiveConnect—a 365-day digital platform and SaaS solution that enhances engagement and networking across virtual and physical events.
Strategic Product Manager
Tools: Figma | Azure DevOps | Excel | Miro | Illustrator | Clickup | Teams
• Integrated unified audience management for Major Operators and Exhibition Organisers with multiple events based on artificial intelligence applied to each user´s interests. • Extend your impact 365 days per year with a collaborative environment where you can detect trends and acquire multi-sector knowledge, manage your interests and contacts, exchange opinions, and participate in challenges, debates, and other recommended activities. • A digital platform that works as a basis for new 365 digital business model creation, perfectly integrated with platforms and functionalities of any digital events platform.
LIVE Connect 365 offers a Global Community segmented by channels and sector that allows each user to be directed according to their interests in accessing content, registering for 365 activities or even for the physical edition of all events related to their matched interests (by signing up in the event module of any digital platform).
Since we were creating a product from scratch, we followed a Product Discovery-led approach to shape the concept and ensure alignment with user needs and business goals.
We started by conducting in-depth research to uncover core user needs and insights, followed by immersive workshops on innovation with stakeholders across business, marketing, and technology. This process facilitated a shared understanding of the product vision and defined the key pain points and opportunities to guide development.
Our approach focused on iterative validation and feedback, ensuring that each stage brought us closer to a product that was not only Useful, Usable, Desirable, Efficient, and Effective, but also feasible within business constraints.
Our strategic roadmap has been instrumental in guiding and managing the evolution of our digital product. It has fostered alignment among key stakeholders—including design, development, marketing, and innovation teams—by providing a shared vision and clear direction.
The roadmap has enabled us to prioritize features and initiatives based on their strategic importance and potential to deliver value, ensuring that each phase of development contributes meaningfully to both user experience and business goals.
